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iPhone 4 revisited: the business angle
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Apple iPhone4 32GB (Black)
£619.99
If there's one thing Apple get right, it's the marketing to get you pumped for a new product...but now the dust has settled, is the new iPhone 4 worth the hype?
Apple shifted a very cool 14.1 million iPhones during the fiscal fourth quarter pushing BlackBerry firmly into second place.
With 80% of Fortune 500 companies trying out the iPhone as a corporate tool, we at Purely Gadgets thought we'd re-visit the iPhone to see what features are proving useful in the business world.
Aesthetically, the iPhone 4 is a much more streamlined piece of kit – with a sophisticated design that has come on leaps and bounds in terms of size economy and professionalism.
The new display is an LED backlit 960 x 640 IPS screen that Apple have dubbed the "Retina Display" due to its high resolution and pixel density - the best defined screen view on a smart phone.
One of the biggest developments for business users is that of multi tasking, without needing to jailbreak your phone.
You can now use fast app switching to drop in and out of tasks and pick up exactly where you left off – removing any fear of abandoning a half written email...
Mobile email setup improvements include a unified inbox and threaded email layout for more efficient processing of correspondence.
But what are any of these features worth if the background running GPS has drained your battery by elevenses? Good question.
But it is a question you won't have to answer, as the iPhone 4 has a vastly improved battery life – easily allowing a full day's normal usage without the need to recharge.
So, the iPhone 4 seems a pretty comprehensive business partner which may leave you requiring a new excuse for those unanswered emails or that unfinished research...!
