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iPad owners prefer brand apps
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Plenty of us have had our eyes on splashing the cash on a new iPad, but just what content do you want from it?
Well, a new Association of Publishing Agencies study hopes to shed some light onto this query.
For example, 73 per cent of iPad owners have said that they would seek out a brand's free app over a non-branded product with a price tag attached.
Meanwhile, when it comes to the wished for apps, 38 per cent of you iPad owners are hoping for more lifestyle choices, the most requested area.
Julia Hutchison, chief operating officer at APA, believes the research "shows that technologically savvy consumers welcome contact with brands via apps".
Purely Gadgets have both the iPad and its successor in stock, so head over there to purchase the device and begin downloading its wealth of apps.
